DRIVINGINNOVATION
THROUGH DESIGN

Hey I'm. Samir, Director of Product Design @ JPMorgan Chase. Welcome to my site!

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CONSUMER AND BUSINESS

CREDIT APPS

Assist consumers in building, tracking, and enhancing their credit profile with access to premium GenAI features like score recover and scoring model reasons to dynamically create plans and insights.

Launching soon, a new business product will empower small business owners to confidently take steps to secure optimal financing options when they need them most.

VIEW CASE STUDY

AI-powered Video ads at your fingertips with Amazon Video builder
Learn about creating a 0-1, powerful AI-based tool that empowers advertisers to generate professional-quality, ad-ready videos in minutes, to be used on Amazon search results.

VIDEO BUILDER CASE STUDY

UX CASE STUDY

NEWS & WEATHER APPS

The flagship weather app for NBC's 11 owned television stations. The project was originally planned to be a standalone app but was later decided to be integrated into the newly redesigned News Apps allowing for a one app unified experience.

WEATHER CASE STUDY NEWS CASE STUDY
Updated with new features

DIRECT TO CONSUMER

APPLE TV / FIRE TV apps

Launched in 2018 with a new phase
coming later this year for all NBC Markets

CASE STUDY

Local X is a a digital first storytelling news experience to informa and inspire

CASE STUDY
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2016

NBC APPLE WATCH APP

News Notifications, Interactive Radar, Weather, Traffic and more! The Apple Watch companion app helped provide quick bites to our digital users.

UX PROCESS